Insights

Insights

Short pieces, every number traceable to a named public study. We write when we have read something that changed how we work, which is less often than a content calendar would like. There is no newsletter and nothing gated.

Pieces
3
Length
4 to 6 minutes
Sources
Listed on every piece
Gated
Nothing
Cadence
When there is something
All pieces

What we have been reading, and what we changed because of it.

How we write these

Four rules, mostly to keep ourselves honest.

  • Every number has a named source with a date. If we cannot link it, it does not go in.
  • We say when a source is weak. A working paper is not a peer-reviewed study and we will tell you which one we are quoting.
  • No number is quoted without the thing it contradicts. A statistic that only supports our own sales case is a marketing asset, not an insight.
  • Nothing is gated. There is no form between you and any of this.
Next step

Bring us the problem, not the spec.

Thirty minutes, no commitment, and a straight answer about whether one deployed engineer is the right shape for what you are trying to do.